Post by account_disabled on Mar 5, 2024 9:12:06 GMT 1
This writing technique is known as the inverted pyramid and its purpose is to allow people to get all the important information from a press release at a glance. 2. Start with a press release template Follow your country's standard press release format. You should be able to find a press release example that shows: What information to include In what order How to structure the statement Want to see what a typical press release looks like? Download our FREE press release template: Tip: Consider saving a sample PDF of a press release customized for your brand, with your contact details and company information, so you can work from that each time you write a press release. If you're still not sure what to include, take a moment to read some press releases published by others in your industry. For example, take a look at how Crytex writes about its video games and generates excitement among enthusiasts, or how Skoda used the World Rally Championships to build its brand.
Consider the number of words Most press releases are between 300 and 600 Venezuela Phone Number words in length . There's really no right or wrong answer to the question "how long should a press release be?", but in general, the shorter the better. Some smaller media outlets share press releases with almost no editing. But large agencies generally don't behave this way. So, keep your press release short and simple. If you have a lot to say, mention that you are available for an interview and wait for interested journalists to respond to you. 4. Include useful and timely statistics Research and statistics are incredibly useful tools to include in press releases. They make your headlines eye-catching and attractive. As a reader, you may have noticed how common statistics are in headlines.
Providing relevant, accurate and interesting statistics as part of your press release allows journalists to simply use these figures to write about your product or service. You can find useful statistics on Statista , a global data platform with studies, forecasts and statistics for almost every niche. Other useful statistics sites are the Office for National Statistics (if you're aiming for a British audience) and the US Census website (particularly the QuickFacts section ) for US-based businesses. There are similar government websites for other countries. 5. Make the hook clear Explain the value of your press release in the headline. The statistics we just mentioned are a good example of a "hook". One of the most important things a journalist learns is how to make readers care about a story. The average reader does not care that financial company A has just launched a new pension product that tracks international markets.
Consider the number of words Most press releases are between 300 and 600 Venezuela Phone Number words in length . There's really no right or wrong answer to the question "how long should a press release be?", but in general, the shorter the better. Some smaller media outlets share press releases with almost no editing. But large agencies generally don't behave this way. So, keep your press release short and simple. If you have a lot to say, mention that you are available for an interview and wait for interested journalists to respond to you. 4. Include useful and timely statistics Research and statistics are incredibly useful tools to include in press releases. They make your headlines eye-catching and attractive. As a reader, you may have noticed how common statistics are in headlines.
Providing relevant, accurate and interesting statistics as part of your press release allows journalists to simply use these figures to write about your product or service. You can find useful statistics on Statista , a global data platform with studies, forecasts and statistics for almost every niche. Other useful statistics sites are the Office for National Statistics (if you're aiming for a British audience) and the US Census website (particularly the QuickFacts section ) for US-based businesses. There are similar government websites for other countries. 5. Make the hook clear Explain the value of your press release in the headline. The statistics we just mentioned are a good example of a "hook". One of the most important things a journalist learns is how to make readers care about a story. The average reader does not care that financial company A has just launched a new pension product that tracks international markets.