Post by account_disabled on Dec 20, 2023 9:28:24 GMT 1
Survey reveals more than half of Southeast Asian consumers search for products directly from e-commerce platforms. A survey by Lazada found that 57% of shoppers in the region search for products directly from e-commerce platforms. This makes e-commerce channels become one of the main search engines that consumers use. Lazada continues to invest in technology and consumer insights To create value for brands, sellers, and consumers in line with the company's goals. Focused on long-term business growth, LazMall is an important platform that Lazada will invest in. To focus on customer engagement and retention SINGAPORE—Sept. 2—PRNewswire/InfoQuest Lazada has released a report exploring thought leaders in promoting products through Lazada Sponsored Solutions (LSS), titled "Transforming Shopping in Southeast Asia." From Discovery to Delivery" (Transforming Southeast Asia: From Discovery to Delivery) at the LazMall Brands Future Forum (BFF) 2022 held at Resorts World Sentosa.
The LazMall Brands Future Forum (BFF) was held in 2020. 3 is a busin Email Data ess event that brings together industry leaders and Lazada partners from across the region to exchange perspectives and innovations aimed at helping brands and sellers grow their businesses. and provide a differentiated retail experience in Southeast Asia. During the event, information was presented by Lazada executives. Seminars from leading brands on LazMall, as well as interactive booths showcasing Lazada's technology to create the shopping experience. The number of e-commerce users is expected to increase to 413 million by 2025, making shopping patterns more diverse. The survey found that more than 57% of shoppers in the region search for products directly on e-commerce platforms. It's different from the past when users often searched through search engines. This is an important change in e-commerce marketing solutions and the adoption of digital technology for businesses that need to be able to adapt to the situation and be close to customers.
Amidst the challenging environment of rising interest rates and inflation around the world, James Tong, CEO of Lazada Group, said during the opening ceremony that “Ecommerce platforms like Lazada have gone beyond social media and search engines to become an alternative discovery channel. Behaviors and mindsets have changed over the past two years. It has driven high-quality consumers who are looking for genuine, good quality products. and wonderful experience More and more people are turning to the LazMall platform, giving brands the opportunity to showcase their ideas and connect with consumers by leveraging Lazada's tools to accelerate growth in the e-commerce space and engage with their audiences. To the point," said James Chang, Chief Business Officer of Lazada Group, and Brigitte Dobrey, Chief Customer Officer, that LazMall remains one of the key platforms on which Lazada will continue to grow and invest. Because To enhance the customer experience create participation and maintain the customer base even better.
The LazMall Brands Future Forum (BFF) was held in 2020. 3 is a busin Email Data ess event that brings together industry leaders and Lazada partners from across the region to exchange perspectives and innovations aimed at helping brands and sellers grow their businesses. and provide a differentiated retail experience in Southeast Asia. During the event, information was presented by Lazada executives. Seminars from leading brands on LazMall, as well as interactive booths showcasing Lazada's technology to create the shopping experience. The number of e-commerce users is expected to increase to 413 million by 2025, making shopping patterns more diverse. The survey found that more than 57% of shoppers in the region search for products directly on e-commerce platforms. It's different from the past when users often searched through search engines. This is an important change in e-commerce marketing solutions and the adoption of digital technology for businesses that need to be able to adapt to the situation and be close to customers.
Amidst the challenging environment of rising interest rates and inflation around the world, James Tong, CEO of Lazada Group, said during the opening ceremony that “Ecommerce platforms like Lazada have gone beyond social media and search engines to become an alternative discovery channel. Behaviors and mindsets have changed over the past two years. It has driven high-quality consumers who are looking for genuine, good quality products. and wonderful experience More and more people are turning to the LazMall platform, giving brands the opportunity to showcase their ideas and connect with consumers by leveraging Lazada's tools to accelerate growth in the e-commerce space and engage with their audiences. To the point," said James Chang, Chief Business Officer of Lazada Group, and Brigitte Dobrey, Chief Customer Officer, that LazMall remains one of the key platforms on which Lazada will continue to grow and invest. Because To enhance the customer experience create participation and maintain the customer base even better.