Post by account_disabled on Mar 5, 2024 5:36:43 GMT 1
Inbound marketing is a trend that is increasingly establishing itself as a pillar of corporate communication, for various reasons. The first is that it enters straight into corporate storytelling and gives every company the opportunity to explain and explore where and how it can add value to the lives of its customers. This is no small thing and if you consider the whole lead collection mechanism it becomes an important part in the development of the business and the growth of the company itself. Obviously, since inbound marketing is a methodology based on content and their distribution, careful SEO management can be the key between a successful inbound marketing strategy and one that doesn't perform as it should.
Before we continue, do we all know what indexing, queries and keywords mean ? Indexing, Queries and Keywords. The definitions. Basically these are three words whose Hong Kong Telegram Number Data definitions are deeply interconnected with each other: Indexing is the automatic process of inserting a site into the DB of a search engine, thanks to dedicated software called crawlers (also robots or spiders); Query (or questioning) is the process of searching a site that a user carries out in order to obtain the information he is looking for; Keywords (or keywords) are the words to which the search engine has associated a particular site and according to which it will be returned following a query. What does it mean to position a site. Before continuing, let me make a small digression on what positioning really means: Finding your site in the top positions of Google after searching for the name of your company is not necessarily synonymous with correct positioning.
I have heard from many companies who were satisfied with the positioning of their site, because in Google they appeared in the first positions by typing "company name" as a search query . It goes without saying that the factors that come into play in this case are different and here we refer to the inbound marketing strategy mentioned above: if a customer searches for your company, it means that he already knows you: we are talking about someone who is already in the decision-making phase and who, having already evaluated all the possible alternatives, has chosen you. Translated. This user is at the bottom of the infamous funnel: this means that he is at the narrowest point of the marketing funnel (you can admire the Hubspot funnel in its entirety below). That is, it is at the point where there are fewer people, that is, those who have already skimmed most of their options. The point, however, is that we are missing out on all those who are at the top of the funnel, i.
Before we continue, do we all know what indexing, queries and keywords mean ? Indexing, Queries and Keywords. The definitions. Basically these are three words whose Hong Kong Telegram Number Data definitions are deeply interconnected with each other: Indexing is the automatic process of inserting a site into the DB of a search engine, thanks to dedicated software called crawlers (also robots or spiders); Query (or questioning) is the process of searching a site that a user carries out in order to obtain the information he is looking for; Keywords (or keywords) are the words to which the search engine has associated a particular site and according to which it will be returned following a query. What does it mean to position a site. Before continuing, let me make a small digression on what positioning really means: Finding your site in the top positions of Google after searching for the name of your company is not necessarily synonymous with correct positioning.
I have heard from many companies who were satisfied with the positioning of their site, because in Google they appeared in the first positions by typing "company name" as a search query . It goes without saying that the factors that come into play in this case are different and here we refer to the inbound marketing strategy mentioned above: if a customer searches for your company, it means that he already knows you: we are talking about someone who is already in the decision-making phase and who, having already evaluated all the possible alternatives, has chosen you. Translated. This user is at the bottom of the infamous funnel: this means that he is at the narrowest point of the marketing funnel (you can admire the Hubspot funnel in its entirety below). That is, it is at the point where there are fewer people, that is, those who have already skimmed most of their options. The point, however, is that we are missing out on all those who are at the top of the funnel, i.