Post by account_disabled on Mar 6, 2024 4:44:45 GMT 1
Marketing has changed since the Internet became a cornerstone of brand marketing. The company's product is no longer the only way customers can learn about brands, products and services. User-generated content is becoming essential for marketing and helping brands convert more browsers into customers. What are the key user-generated content statistics? User-generated content creates authenticity Nine out of ten consumers say authenticity is the most important element when choosing brands they support and love. 92% of consumers turn to people they know to get referrals to help them find products/services. More than four in five consumers (84%) trust peer recommendations more than any other source of advertising.
Nearly four in five consumers (79%) believe user-generated content Denmark Phone Number influences purchasing decisions. Consumers often find user-generated content to be 9.8 times more influential in their purchasing decisions than content produced by influencers . Millennials trust peer-generated content 50% more than brand-generated content. Nearly three-quarters of consumers rely on social media content to make purchasing decisions. Consumers find user-generated content 2.4 times more authentic than other content. Millennials spend 18 hours a day with media, 30% of which is user-generated content. Only 1% of consumers believe generic ads offer authenticity over user-generated content. Third, companies admit that negative news ruins their brand reputation and therefore rely on removing negative news to build a strong brand reputation online.
Creating user-generated content Over 70% of user-generated content is created by people between the ages of 25 and 40 (millennials). User-generated content is 35% more memorable than traditional content. Consumers will spend more than five hours a day with user-generated content. A quarter of search results will direct audiences to user-generated content. 87% of brands will use user-generated content in their campaign strategies. ROI of user-generated content Word-of-mouth marketing is more efficient at creating a successful product than paid advertising, generating double the number and value of sales . Only 16% of brands have a strategy for creating user-generated content. Engagement increases by 28% when there is a mix of user-generated content and professional content in a brand's content stream. Half of consumers want brands to tell them what kind of content to create and share.
Nearly four in five consumers (79%) believe user-generated content Denmark Phone Number influences purchasing decisions. Consumers often find user-generated content to be 9.8 times more influential in their purchasing decisions than content produced by influencers . Millennials trust peer-generated content 50% more than brand-generated content. Nearly three-quarters of consumers rely on social media content to make purchasing decisions. Consumers find user-generated content 2.4 times more authentic than other content. Millennials spend 18 hours a day with media, 30% of which is user-generated content. Only 1% of consumers believe generic ads offer authenticity over user-generated content. Third, companies admit that negative news ruins their brand reputation and therefore rely on removing negative news to build a strong brand reputation online.
Creating user-generated content Over 70% of user-generated content is created by people between the ages of 25 and 40 (millennials). User-generated content is 35% more memorable than traditional content. Consumers will spend more than five hours a day with user-generated content. A quarter of search results will direct audiences to user-generated content. 87% of brands will use user-generated content in their campaign strategies. ROI of user-generated content Word-of-mouth marketing is more efficient at creating a successful product than paid advertising, generating double the number and value of sales . Only 16% of brands have a strategy for creating user-generated content. Engagement increases by 28% when there is a mix of user-generated content and professional content in a brand's content stream. Half of consumers want brands to tell them what kind of content to create and share.